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Automotive retailers are looking to help sustain the post-lockdown levels of demand with intelligent, engaging and localised content.   Communication has been at the heart of the strategy for many retailers throughout the pandemic, but over the past month or two the kind of communication has switched from keeping customers informed to engaging and driving demand.   GoldSand Digital’s digital customer magazine, the ContentHub, which enables retailers to create their own localised magazine and then track and report on that edition in...

The project team at GoldSand Digital that worked alongside a Money Transfer Operator (MTO) for more than a year, driving high value traffic to the website and increasing conversion rates, has created a report into the key factors that determine success within the sector.   Having worked so closely with one particular client on editorial planning, content delivery, SEO and data analysis, the GoldSand Digital team was in a strong position to start assessing the rest of the marketplace. The unique...

Retail finance platform Deko selects GoldSand Digital as marketing partner Retail finance platform, Deko, has appointed GoldSand Digital as its content agency to help grow the brand and increase awareness of its newly launched suite of products in 2021.     The appointment comes after GoldSand Digital’s consultancy team successfully took Deko through its Discovery Session programme in the summer to help determine its go-to-market strategy.     Richard Harrison, CFO at Deko, explained: "We know that high value and engaging content is vitally...

GoldSand Digital has released a new report revealing how business can boost engagement on LinkedIn with content. The report features insights from Jasper Martens, Chief Marketing Officer at PensionBee, who reveals his frustration at receiving copy and paste connection requests, and the importance of building meaningful connections. We also outline our tried and tested process that works for anyone looking to build and grow connections and conversations on LinkedIn, that could of course, lead to commercial conversations down the track. To read GoldSand...

GoldSand Digital’s AutoContent platform, that combines journalist-led content with a live digital reporting dashboard, has generated over 258 test drives for its automotive dealer clients since the start of this year, which yields a collective revenue of more than £12m. Retailers representing brands such as Ford, Hyundai, Volvo, Rolls-Royce, and McLaren have taken advantage of the automotive marketing platform. Revolutionised in 2018, it offers a mobile-first customer experience and enables sales teams to track engagement in real-time. Based on the industry average...

Creating content takes a serious amount of commitment. Planning, researching, writing, editing, formatting then posting means it’s something that requires expert writers, a clear and well defined strategy and daily activity. And that’s just doing the bare minimum. When a company gets their content marketing strategy right, it is easy to see who they are and what they stand for in every piece of content they create. [ninja_form id='5'] By submitting your details, you agree to be contacted by GoldSand...

GoldSand Digital’s Swarm marketing platform, that combines journalist-led content with a live digital reporting dashboard, has generated over £8m in revenue for its automotive dealer clients since the start of the year. To date, the platform has generated over 204 test drives, which yields a collective revenue of £8,468,640.00, with retailers representing brands such as Ford, Hyundai, Volvo, McLaren, Rolls-Royce, and Bentley having all taken advantage. Adam Derbyshire, Managing Director at Spirit Hyundai, where the automotive marketing platform has been integrated into...

Talent assessment specialist, Saville Assessment, has selected content agency GoldSand Digital to deliver a range of industry reports and guide-based content to support its desire to engage and excite its audience with fresh ideas and perspectives.    Saville Assessment, a Willis Towers Watson Company, will take advantage of Swarm, GoldSand Digital’s award-winning content marketing platform that gives deep insight into how content is being engaged with and where potential commercial opportunities lie within its target audience.    “We’re delighted to be working with Saville...

GoldSand Digital has this month published two new product brochures, Swarm in Automotive and Swarm in B2B, to help businesses within these two industries quickly and efficiently understand how the content agency operates and what value it brings to its clients.   The brochures, which are available by clicking here for automotive, and here for B2B, offer case studies and detailed examples of how the agency supports some of the biggest challenges its clients face.   More details on Swarm, the award winning, platform that gives businesses unique insight...

GoldSand Digital has launched its latest edition of Connect, featuring insight from Coralie Fernando, Head of Marketing and Communications at Tiger Recruitment, Luis Rolim, Group Marketing Manager at Phaidon International, and Matt Colley, Digital Marketing Manager at PRS. Dedicated to bringing readers the latest insights and developments from the world of recruitment, the fourth edition of Connect identifies the best routes to market with the help of four authorities in recruitment marketing. It also explores how consultants and marketing teams can work...

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