Search Engine Optimisation (SEO) is simply getting your business on the first page of search engines for relevant keywords that your customers use to find your products and services. Google is still the most important search engine and our SEO services build solid foundations for your website that mean your SEO is bringing you customers even while you sleep.
Keyword research is critical to the success of your SEO because it’s about uncovering the words that your target audience use to find your products and services. We undertake an extensive examination of your business to uncover the most effective keywords to target to drive customers to your website from search engines.
On page/off page optimisation
On page optimisation is everything you need to do to your website to help it get into the top 10 of Google. This includes adding your keywords to the website copy, adding keywords as meta tags, and using internal linking within your pages. Off page optimisation is essentially building up your network of sites and backlinks and using anchor text (your keywords as links from other websites) to drive business to your website.
A backlink is simply your website URL on another website and on the whole, the more backlinks you have the higher your search engine rank. However, not all backlinks are created equal and while it may be tempting to buy 1,000 backlinks for £50, it’s unlikely these will do your business any good. We create natural backlink networks, so links come from a variety of different websites, all of which are relevant to your industry.